Strategy that moved real numbers.
A closer look at the engagements behind the track record — from an eight-year anchor role to sponsorship portfolios across three sports worlds and a campaign turned around in a single weekend.
Anchor Engagement
Cook's Pest Control
Marketing Director · 2016–2024
Eight years owning marketing strategy and execution for one of the top-10 pest control brands in the country.
- Directed marketing across a 40-office network spanning five states, unifying brand and local demand generation.
- Delivered sustained double-digit revenue growth year over year through the full marketing tenure.
- Managed the complete channel mix: PPC, programmatic, streaming audio, outdoor, direct mail, SEO, and web.
- Built and led the sponsorship portfolio across pro sports, collegiate athletics, and motorsports.
Motorsports
Talladega Superspeedway
Three-Season Partnership
A motorsports sponsorship chosen with data, not gut — because the audience and the timing lined up exactly with the business.
- Race weekends drew fans from inside the exact multi-state service footprint the brand needed to reach.
- The season peaked during the same weeks pest pressure — and demand — peaked across the Southeast.
- Ran a full activation program: on-track branding, hospitality, and coordinated media around each race.
- Renewed across three seasons on the strength of measurable audience and brand-lift results.
Pro Sports & Entertainment
Professional Partnerships
Atlanta Braves · Hawks · Predators · MiLB
Negotiated and activated partnerships with major professional franchises across MLB, NBA, NHL, and Minor League Baseball.
- Led deal negotiation and asset selection to match each property to real business objectives.
- Executed on-site activations and fan experiences at the Braves, Hawks, and Predators.
- Planned and managed the media buys attached to each partnership end to end.
- Treated every sponsorship as a measurable channel, not a logo placement.
Collegiate Athletics
University Partnerships
Alabama · Auburn · Georgia · Tennessee · Samford
Long-standing collegiate sponsorships across the Southeast, each tailored season to season rather than copy-pasted.
- Built gameday activations and asset packages customized to each university and its fan base.
- Managed complex, multi-stakeholder relationships across athletic departments and sponsorship agencies.
- Several partnerships grew into expanded on-campus service contracts — sponsorship driving revenue directly.
- Earned recognition from sports-property partners for detail and execution on gameday.
Leadership Under Pressure
COVID-19 Commercial Turnaround
Concept to On-Air · One Weekend
When the moment changed overnight, the messaging had to change with it — fast, and without dropping the brand bar.
- Recognized an existing campaign no longer fit the national mood as the pandemic set in.
- Wrote, produced, and finished a new 30-second spot over a single weekend.
- Coordinated creative, production, and media so the replacement was on air by Monday.
- Kept the brand credible and relevant at a moment when tone-deaf advertising was a real risk.
Local at Scale
Multi-Location Marketing
40 Offices · 5 States
Treating local marketing as its own discipline — so every individual market performs, not just the national brand.
- Maintained consistent messaging and brand standards across dozens of markets simultaneously.
- Kept local search visibility strong office by office through coordinated paid and organic search.
- Balanced centralized brand control with the local relevance each market needed to convert.
- Built repeatable systems so growth in one market could be replicated across the network.