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Every recommendation traces back to numbers — audience, timing, and measurable outcomes, not hunches or vanity metrics.
Moralyze is Jonathan Moral — a fractional CMO who has already run the plays he recommends, at national scale.

Founder & Fractional CMO
I spent eight years leading marketing for Cook's Pest Control, one of the top-10 pest control brands in the country. In that role I owned strategy and execution across a 40-office network spanning five states — brand, demand generation, digital, and a sponsorship portfolio that reached from Major League Baseball to Talladega Superspeedway.
That work produced sustained double-digit revenue growth, year after year. But more than the numbers, it taught me how senior marketing leadership actually works day to day: making the call on which sponsorship to sign, rewriting a national spot over a weekend when the moment demanded it, and keeping 40 local markets visible in search at the same time.
I started Moralyze to bring that same caliber of leadership to businesses that need it but do not need — or cannot justify — a full-time CMO. As a fractional CMO, I embed with your team, set the strategy, and stay hands-on through execution.
5
States
40
Offices
8 Years
Leading marketing at Cook’s
Top-10
U.S. pest control brand
Three principles that shape every engagement — and the reason clients keep the conversation going long after the first project.
Every recommendation traces back to numbers — audience, timing, and measurable outcomes, not hunches or vanity metrics.
Honest counsel over easy answers. If a fractional CMO is not the right move for you, I will say so.
The goal is durable, compounding results — the kind that showed up as eight straight years of double-digit growth.
Having worked with many people in the sports marketing world, I can say that Jonathan was one of the best I’ve ever had the pleasure of working with. He’s extremely knowledgeable with current trends in sports marketing and the ever changing landscape of university athletics. His attention to detail was second to none when it came to executing his activations on gameday. I had full confidence in Jonathan that his workers, guests, and dignitaries were going to show up ready and on time when they were needed or being recognized. His thorough knowledge of the asset mix that Cook’s had on gameday was extremely impressive. Jonathan would not hesitate to call me and discuss something after hours as he was watching on TV hundreds of miles away to make sure his employer was properly represented in the best light possible. Jonathan’s expertise and professionalism was second to none over the last three years I’ve had the pleasure to represent him and his company. I hope I have the pleasure to work with Jonathan again in the near future.
Brent Moore
General Manager of UNM Sports Properties with Playfly Sports
I had the distinct pleasure of collaborating with Jonathan Moral during his tenure as Marketing Director at Cook’s Pest Control. As the VP of Product at Go Local Interactive, my teams and I worked closely with Jonathan on a range of projects including paid advertising, SEO, and content creation. Jonathan’s deep understanding of marketing communications, coupled with his expertise in web development and SEO, significantly enhanced our collaborative efforts. Jonathan stands out for his strategic approach to marketing and his ability to seamlessly integrate marketing channels. He consistently demonstrated a robust capability to not only adjust marketing funnels for diverse audiences but also ensure that each piece of content resonated perfectly with its intended demographic. His leadership directly contributed to measurable improvements in brand awareness and customer loyalty for Cook’s Pest Control. What truly sets Jonathan apart is his unyielding dedication to learning and innovation. His questions of “What do we need to do?”, “How do we do it?”, and “How do we measure success?” reflect his relentless pursuit of excellence and efficiency. His ability to collaborate closely with partners and evaluate opportunities that align with organizational values makes him a standout leader in the marketing field. Jonathan’s passion for creative problem-solving and his commitment to delivering results are commendable. Any team would be fortunate to have Jonathan as a leader, as his strategies not only reflect deep industry insights but also a keen understanding of how to propel a brand forward in today’s competitive landscape.
Nick Admire
Vice President of Product @ Go Local Interactive
Working with Jonathan during his tenure as the Director of Marketing at Cook’s Pest Control is an absolute privilege. Jonathan’s approach to marketing leadership is both inspiring and effective. He combines strategic acumen with a profound grasp of traditional, digital, and technical marketing, from awareness building to performance-driven outcomes. His expertise spans media, web, data, analytics, CRM, and customer experience—making him a modern marketing maestro. Jonathan’s ability to drive stellar results is palpable, and he consistently exceeds expectations (as evidence in the immense growth of the business). Simply put, he crushes it. I would wholeheartedly recommend Jonathan for any senior marketing leadership role; I’m lucky to know him and any organization would be lucky to have him!
Matt McKenzie
Founder & CEO, Meaningful AI